Style your Opel ADAM!

“Adam Yourself” is a one-year campaign that runs under the #AdamYourself through the European market. Opel invited 10 European influencers from the digital lifestyle scene to cooperate with it – the influencers shows how the Opel ADAM perfectly express their personality and stimulates their creativity.

The best ADAM design that enters the competition get the chance to have his or her design produced as an Opel ADAM limited edition.

Twelve months, ten influencers
and loads of individuality.

The stars of the Adam Yourself campaign are Nilam Farooq (Germany), Nicoletta Reggio (Italy),
Victoria Magrath (UK), Lukasz Jakobiak (Poland), Caroline Bassac (France), Joao Manzarra (Portugal), Mascha
Feoktistova (Netherlands), Lorna Weightman (Ireland) as well as Vanja Milicevic and Jelena Karakas (Serbia).

Well-known influencers throughout Europe showed how they track trends, what styles are in today –
And why the Opel ADAM is the perfect car to their creativity and personality.


Client: Opel
My Role: Idea concept & Campaign name
Creation: Christian Aussem, Beatriz Carosini, Thilo Gierschner, Veronika Bongartz
Agency: Scholz & Friends / MRM
Place: Germany
Year: 2015/16