Al Noor – Donate your status!

In Dubai Al Noor works towards giving every child with special needs a place in society. But not everyone can afford an education at Al Noor and the school relies on donations to allow more children to attend.

We wanted to give everyone, wealthy or not, a chance to contribute and raise awareness of the children at Al Noor. We created a new kind of donation: Donate you Facebook status.

Credits

Client: Al Noor
My Role: Concept & Art Direction
Creation: Joseph Bihag, Beatriz Carosini, Guillaume Calmelet
Agency: Young & Rubicam
Place: Dubai
Year: 2013