Areej Style Finder

Areej is one of the biggest beauty shop stores in the Middle East and their customers are always in constant search of the next great look. They scour magazines, music videos, and tv shows, hunting their idols and trying to replicate their new styles. To reinforce how Areej is the best place to find their next look, we created the Style Revealer, an in-store and online activity for our customers.

We created fashionable in-store posters inviting our customers to visit our
Areej microsite created specifically for this occasion. There, they were asked to scan
the different posters to reveal what the models looked like without make-up and tutorials
to achieve their looks. They also had the choice to purchase the products were used to
create these styles in a special package waiting for them at the till.


Client: Areej
My Role: Concept & Art Direction
Creation: Joseph Bihag, Beatriz Carosini, Guillaume Calmelet
Agency: Young & Rubicam
Place: Dubai
Year: 2013