Everyday Football Stories.
Pitch winner for Coca-Cola Middle East. Our task was to associate Coca-Cola with football in the mind of consumers around the Gulf Region. We created the Everyday Football Stories campaign under the claim “Play on”.
Everyday Football Stories
We created a community website where people could share their own
Football stories and Coca-Cola could make their dream come true.
Play On Football
We sent a special football to 8 popular football bloggers from Middle East.
When they played or interacted with it, this special ball took pictures and
blogged by itself sharing the bloggers happiness with the rest of the world.
After a week, they passed the ball to one of their followers and let
the football magic continue.
We begin the activation by searching for football fans from Middle East
on Twitter and invite them to a game of Twitter Football.
My Role: Concept & Art Direction
Creation: Ash Chagla, Hugo Lucas, Joseph Bihag, Beatriz Carosini, Guillaume Calmelet, Samar Sidani, Athina Afton, Jed Dawson,
Agency: Young & Rubicam