Dove Invisible Dry
Runaway

Keep your black clothes black.

To launch the new Dove Invisible Dry in Brazil an online campaign was created, which includes a viral video and interactive banners inspired by the classic atari games for the new deodorant.

THE RUNAWAY VIDEO AND
ATARI BANNER GAMES

The online video, called “Fuga” (Runaway) shows in a funny way the despair of a woman
to run away from the rain and not get her hair wet. The concept was entirely based
on the Bunkaru Japanese theatre-technique. The campaign also includes banner
games inspired by the classic atari games (Space Invaders, Pong, Frogger and Snake)
being performed by Bunraku’s dolls manipulators.

Credits

Client: Dove
My Role: Concept & Art Direction
Creation: Angela Bassichetti, Beatriz Carosini, Flavio Tamashiro, Daniel Boa Nova,
Eme Viegas, Vinícius Haquim
Agency: Ogilvy
Place: Brazil
Year: 2008

2008 Cannes Lions: Finalist
2008 Wave Award: Gold and Silver
2009 Abril Award: Finalist