Are you the next big Arab comedian?

At the beginning of 2013, the whole Arab world needed a break. In a tense and unpredictable climate, KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create entertaining content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online talent show is searching for the next big Arab comedian.

Kit Kat Comedy Break Show
Online Campaign

The Comedy Break Show campaign was distributed through two hubs –
and a YouTube channel. On both platforms, viewers could watch episodes and additional content,
discuss, vote and win prizes for themselves. The content was shared across Facebook and Twitter
to followers, fans, friends of fans and interest-based audiences in Arabic and English.


Client: Kit Kat
My Role: Art Direction
Creation: Joseph Bihag, Beatriz Carosini, Guillaume Calmelet
Artists: Fahad Albutairi, Tony Abou, Ali & Shaima
Agency: Young & Rubicam
Place: Dubai
Year: 2013

2014 Cannes Lions – Finalist
2014 Dubai Lynx – Bronze
2014 Media and Mkt Global Awards – Gold
2014 MENA Digital Awards – Gold