The New
Adam Rocks

Anything
But Cute.

To launch the new Opel Adam Rocks in Europe was created the simple slogan “Anything But Cute” for the print, TV, and online advertising campaign. It describes the attributes of the new addition to the ADAM family – masculine and adventurous.

BUZZFEED PAGE

In cooperation with BuzzFeed, Opel launched a page for the new Adam Rocks aligning
with the campaign: Anything But Cute. It receives sponsored posts related to the
“not so cute” world, creating a continuous conversation with the target audience.

Adam_Rock_Laptop_gif

Credits

Client: Opel
My Role: Concept
Creation: Dirk Ollmann, Walter Schütz, Beatriz Carosini, Frauke Müller, Moritz Hettwer, Viola Riechert
Agency: Scholz & Friends
Place: Germany
Year: 2014