To launch the new Opel Adam Rocks in Europe was created the simple slogan “Anything But Cute” for the print, TV, and online advertising campaign. It describes the attributes of the new addition to the ADAM family – masculine and adventurous.
In cooperation with BuzzFeed, Opel launched a page for the new Adam Rocks aligning
with the campaign: Anything But Cute. It receives sponsored posts related to the
“not so cute” world, creating a continuous conversation with the target audience.
My Role: Concept
Creation: Dirk Ollmann, Walter Schütz, Beatriz Carosini, Frauke Müller, Moritz Hettwer, Viola Riechert
Agency: Scholz & Friends