The new Corsa drifts your name!
To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de
The site includes the Calligraphy web special – an interactive video with personalized drift messages starring the stunt driver San Yelamos and the Calligraphy artist Simon Silaidis.
THE NEW CORSA! THE NEW OH!
The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH!
That shows exactly what surprise sounds like, spotlighting the universally understood “OH!
The new Opel Corsa surprises as a small car featuring innovations from upper-class vehicle segments.
In addition to the traditional communication channels, it was developed the campaign
website neuesOh.de. The website describes the features of the new Corsa and brings them to life.
The web specials range from interactive animations to personalized video messages, making an
entertaining and relevant content, available via the main channels used by a young target audience.
My Role: Concept
Creation: Dirk Ollmann, Yun-Jung Hwang, Beatriz Carosini, Frauke Müller, Julijus Rebic, Moritz Hettwer, Holger Kohl
Artists: Simon Silaidis & San Yelamos
Agency: Scholz & Friends