The Opel Corsa
Hot Cats

The new Corsa cat-approved!

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de
The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new  Opel Corsa to discover warm hot spots as heated seats, windscreen and leather steering wheel.

The fluffiest test teaser video generated up to now over 660.000 hits on the Opel Deutschland YouTube channel.

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THE NEW CORSA! THE NEW OH!

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH!
that shows exactly what surprise sounds like, spotlighting the universally understood “OH!
The new Opel Corsa surprises as a small car featuring innovations from upper-class vehicle segments.

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In addition to the traditional communication channels, it was developed the campaign
website neuesOh.de. The site describes the features of the new Corsa and brings them to life.
The web specials range from interactive animations to personalized video messages, making an
entertaining and relevant content available via the main channels used by a young target audience.

Credits

Client: Opel
My Role: Concept
Creation: Dirk Ollmann, Yun-Jung Hwang, Beatriz Carosini, Frauke Müller, Julijus Rebic, Moritz Hettwer, Holger Kohl
Agency: Scholz & Friends
Place: Germany
Year: 2014