The new Corsa goes music video.
To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de
The site includes a music video called Bittersweet – a cool video with no cuts and no computer tricks starring the YouTube stars Brunettes Shoot Blondes where the new Opel Corsa features the IntelliLink Infotainment screen.
THE NEW CORSA! THE NEW OH!
The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH!
That shows exactly what surprise sounds like, spotlighting the universally understood “OH!”
The new Opel Corsa surprises as a small car featuring innovations from upper-class vehicle segments.
In addition to the traditional communication channels, it was developed the campaign
website neuesOh.de. The website describes the features of the new Corsa and brings them to life.
The web specials range from interactive animations to personalized video messages, making an
entertaining and relevant content, available via the main channels used by a young target audience.
My Role: Concept
Creation: Dirk Ollmann, Yun-Jung Hwang, Beatriz Carosini, Frauke Müller, Julijus Rebic, Moritz Hettwer, Holger Kohl
Artists: Brunettes Shoot Blondes
Agency: Scholz & Friends